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Page owner: Corporate Marketing
Last updated: August 15, 2024
Vendasta's Vision
Vendasta's Vision
To be the single source of truth for local business.
10-Year Vision Planning
10-Year Vision Planning
3-Year Vision Planning
3-Year Vision Planning
Vendasta's Mission
Vendasta's Mission
To be the #1 platform for selling digital solutions to local businesses.
Vendasta's Core Values
Vendasta's Core Values
Vendasta's Leadership Principles
Vendasta's Leadership Principles
Link to Vendasta Leadership Principles Framework
Link to Vendasta Managerial Framework.
Guiding Principles
Guiding Principles
Be a Platform
For channel partners to leverage their SMB relationships, CAC, brand & knowledge.
One version
All users use the same version of our software. Embrace configuration.
White-label
No brand leakage (ie. domains, communications etc.).
Be the system of engagement
All SMBs can access Business Center.
Be the system of record
Data lives in our system but can be synced from other systems.
Communication lives in our platform
All user communication is in the system with attribution.
DIY & DIFM
Provide both interfaces allowing for “DIWM”.
Use it internally
We use our platform for “market, sell, bill, fulfill and deliver” including marketing automation, CRM, quotes, ordering, billing, invoicing, task management, reporting - we are not different.
Be Product-Led
Strive for the product to sell itself with instantly-gratifying, friction-free, self-serve experiences that require no human intervention.
Be a Marketplace
To leverage the technology investment and expertise of software and service vendors.
One version
All users use the same version of our software. Embrace configuration.
White-label
No brand leakage (ie. domains, communications etc.).
Be the system of engagement
All SMBs can access Business Center.
Be the system of record
Data lives in our system but can be synced from other systems.
Communication lives in our platform
All user communication is in the system with attribution.
DIY & DIFM
Provide both interfaces allowing for “DIWM”.
Use it internally
We use our platform for “market, sell, bill, fulfill and deliver” including marketing automation, CRM, quotes, ordering, billing, invoicing, task management, reporting - we are not different.
Be Product-Led
Strive for the product to sell itself with instantly gratifying, friction-free, self-serve experiences that require no human intervention.
Own the SMB Data
By building owned & operated products, or securing long-term contracts with trusted sources to power the platform.
Make it available
Provide base data for marketing automation, proof-of-performance reporting, and API integration.
Support one, some, and all locations
All O&O must (and marketplace vendors should) make relevant data available in the Executive Report and Multi-location Business Center.
Drive the incremental cost to zero
Make it easy to use, accessible, and affordable.
Build & Release Intelligently
By leveraging our development Process.
Be fast
Pages need to load in under two seconds.
Prioritize for maximum user engagement
Engage and activate the largest audience possible. Don’t build a feature that 10 people might use, build a feature that thousands of people want to use. Partners: 2500, Salespeople: 25K, Paid SMBs: 125K, System SMBs: 2M
Any device
For SMBs, operate mobile-first. Consider mobile and desktop strategically for cloud brokers.
Default to on & open
Products and services are active by default.
API-first
Consider technical integrations in everything we do. API-first mentality.
Optimize for change
One product backlog per division and one sprint backlog per team.
Deliver value continuously
Avoid where at all possible total rewrites or Big Bang releases.
Communicate to the widest audience
When going to market (ie. new feature, case study) consider the widest sensible audience: Vendasta, Vendors, cloud brokers admins, salespeople, SMB customers, and SMB prospects.
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