Arpit Maden
April 20, 2022
This story has two parts - part one was published last week!
Part 2: Canada – Humble Down | 2020 & Fighting
On January 20, 2020, I took a British Airways flight to London. After a 10-hour layover and a few pints of Guinness, I took the connecting flight to Vancouver and landed in British Columbia, Canada. This is the same day Conor McGregor came back to the UFC after a hiatus of 16 months and knocked out Cowboy Cerrone in 40 seconds. It was just the assurance that I needed on the morning I had the biggest flight of my life.
I didn't move from India for professional reasons, although work had become stale. The reason was my family. I don’t want to explain the granular details, but in order to have a chance in life, I had to exit the patterns that existed within me and my family.
Vancouver is beautiful and expensive. My uncle picked me up from the airport and took me to his place. It was chilly, but I was distracted from the weather with the excitement I was experiencing. Moving to a new country was a huge change and I didn't plan well. Working in finance, it was the first time I hadn't done a scenario analysis and that haunted me in the months that followed.
When going through a darker phase, negative thoughts can overwhelm your ability to think. It was that phase (January to March 2020) which helped me grow. Adversity can breaks you, but it can also make you.
Cambie Street, Vancouver, Family Day February 2020
Amazon – Vancouver, Canada, Warehouse Associate
Amazon warehouses are as big as a couple of football fields and oh boy, they are massive. They were hiring everyone because of the rise in online shopping. There were massive Amazon orders that needed to be fulfilled.
The working conditions didn't matter. Before Amazon, I didn't have a job. I needed something to do and I took it. I had a solid 4-day schedule of 10 hours a day, which required me to pick stuff from different sections of the warehouse for customer orders. It was a humbling experience to put in actual physical labour, walking 15 kilometres a day to fulfil orders and ensure that the world remained as functional as possible. Working in a flashy corporate environment and then getting to the raw reality of life was a shock, but it was the best thing that ever happened to me as it tamed my ego.
I made two friends at the warehouse, and these people are now like my older brother and sister.
I left the warehouse job on May 18, 2020, with a few dollars in my bank account.
I learned:
No job is a small job, take pride in what you do. A job, just like anything in life, is what you make of it
Respect yourself and the world will respect you back
Opportunities always knock, even when you give up hope. We created an opportunity in Vancouver just from picking stuff at the warehouse
When you hit rock bottom, be patient and enjoy it. It might not last long
Waterfront, Vancouver - A spot I used to frequent during constant job rejections (January - March 2020)
Huneybae Accessories Inc – Surrey, British Columbia, Multiple Roles
This is a local business run by a hardworking father and son. One day after leaving my job at the warehouse, I was giving out my resume to local businesses, and I happened to walk into the store. They were not looking to hire someone and frankly they barely made any money selling car accessories.
I was amazed by the accessories they had in the store and their value. The business owner has fantastic business ties in China which gave him significant pricing power.
This is where—for the first time in my life—my MBA came in handy. I just had an honest and authentic business conversation with them in which I asked for money upfront and brought value to the table. I told them that I know what all car accessories were selling for on Amazon and their pricing. I proposed disrupting that market.
We started selling on Amazon in June 2020, by pricing our products 10 percent lower than the best available price. We made our first sale on June 17, 2020 for $23 CAD. I still have that invoice with me in a print, stuck on my wall in my room. I cried that day, which is something I hadn't done since my grandfather's funeral in 2006. It was such a great feeling to see the plan coming to life.
Huneybae does $700,000 CAD in annual revenue now. Thirty percent of that comes from Amazon. I don’t see any of that money anymore, but I remain close to them. They became like family, too.
I left Huneybae Accessories on April 30, 2021, for a chance in technology sales. To be honest, I was bored of selling car accessories.
I learned:
Talk to people; the potential is huge
Honest efforts might fail to meet the desired result, but at least you can keep your head high that you put in the work
Take risk, but be prepared for the downside
SewerVUE Technology – Coquitlam, British Columbia, Technical Sales Specialist
A $1,000,000 robot that SewerVUE sells to municipalities (Inspection for the City of Richmond, BC)
Imagine inspecting sewer pipelines using robots with complex technologies like LiDAR (Light Detection and Ranging), sonar and pipe penetrating radar (the scientist at SewerVUE invented this). It sounds fancy and it is. I was offered an entry-level sales job at SewerVUE in May 2021 and took it. The job at Huneybae wasn't challenging me anymore. I don’t recommend you change careers out of boredom, but I've always liked the nomadic life.
My ideal lifestyle is to have a suitcase packed to move to the next opportunity when it arises. Since 2016, I have always had some clothes packed in my blue suitcase, which I still do to this day. My family thinks I am not wired correctly and need more stability, but I like the idea of the journey.
Two days into the job, I thought I would not survive because the technology was just way too complex and I wasn't good at calling municipal engineers to book demos and webinars. "But who is going to carry the boat," David Goggins says (if you don’t know him, look him up. This man changed my life), so I kept my head down and started talking to engineers on the phone. My colleague – Fernando Barana who at that time was the sales executive (classic closer) taught me a few things over a few beers, and for the first time, I heard someone and did not tell them that I was this hotshot trader once upon a time. Arpit, who lived in India, was dead and Arpit that was there today was just an average guy on the street. Once I stopped thinking about my past corporate excellence, it took the pressure off of me. What I am trying to say is that past achievements and failures are in the past, pen them down and let them go, or else they will haunt you.
Fernando and I started going to a bar every Friday, he was also an immigrant from Brazil and had been in sales all his life. The ritual felt the same as I had back in Delhi on Fridays. We used to drink, play darts, talk crap, and he used to give me these little nuggets on sales. He just told me stop trying to fit in. To accept who I am and talk with confidence without trying to change my accent.
I specifically mentioned the ‘accent’ because on my first day my boss told me it was very thick. This played with my head. I did try to change my accent, which resulted in bad sales calls. Maybe my mind was not steel proof enough. I realize this now and not then. I stuck to my accent, but slowed down my pace, which helped.
I crushed the sales record at SewerVUE in my third month and they capped my commissions. It felt awesome to break the roof because I started operating with the mentality of there being no other way. You either win or you learn—you never lose.
I left SewerVUE on October 22, 2021, and my boss gave me a copy of Challenger Sales – again an awesome book.
I learned:
Capture experiences from people and apply (all you have to do is watch and listen)
Listen more than you speak
If someone is not listening to you, simply stop talking and see where it goes - Dr, Jordan B Peterson.
Think beyond money, this is extremely difficult, real value is beyond money
Vendasta – Saskatoon, Saskatchewan, Partner Development Manager
Why are you moving to the middle of nowhere?
Who moves from the West Coast to Saska(can’t pronounce)toon?
This is going to be the end of your career
You won’t even feed a teenage polar bear
Those were just a few of the things my friends told me when I was packing my bags and moving 1800 kilometres east. To be honest, I was worried too. Finally, after a couple of years, I was doing slightly better.
(Honestly, Vancouver did not offer any culture in terms of living abroad, it just felt like Delhi with better roads and slower public transit. I wanted to get away from the cramped city life. No one was there with a long-term vision, everyone just wanted a Mustang.)
So I packed my bags and on October 23, 2021, I got my friend Dr. Rajvir Chauhan, who I met in the warehouse (also Dr. Chauhan is now a biostatistician for a pharmaceutical firm in Vancouver, we all started from the Amazon warehouse) to accompany me for this drive and we started from Vancouver, made a couple of stops on the way and reached Saskatoon on October 25, 2021.
Moving to Saskatoon allowed me to meet my cousin after a couple of decades, she has two daughters and now I feel old.
As I am still new in this role, I am figuring out the processes (Vendasta has a LOT of processes and lack of processes) and building momentum, so maybe in a few years I will be able to document this part better, however, I have met some incredible people in the middle of nowhere and also Vendasta reminds me of my business school days, the culture is similar and infectious.
We work hard, play a lot of ping pong, we have some amazing food here, and there are free drinks on Fridays. I think it's all about managing Fridays in life, isn’t it?
On my way to Saskatoon (October 23 - October 25, 2021)
Also, a few people here – Brooke Shutiak, Michael Donaeur, Chris (last name difficult to pronounce and spell), Tanmay Trivedi (our boy from the prairies of India) have made my life easier. In the end it’s the people that matter.
I don’t know what will happen at Vendasta, I don’t know if I will make it, but one thing that I know is that there’s no other way.
Learnings from over the years:
People have the power to change lives
Your best and worst friend is your mind, steel proof it
It’s okay to fit in (especially when you are new and learning the culture), but if it’s in you, try to disrupt and make a change.
Win the war, lose the battle - realize when you have to let go for the bigger picture to stay intact
Be a monster, be ruthlessly ambitious and then learn how to control it. Better to be the warrior in the garden and not the gardener in the war – Dr. Jordan B Peterson
Joe Rogan, Jocko Wilink, David Goggins, Jordan Peterson – powerful people that change lives
There’s no talent, it’s only hard work - Conor McGregor
Embrace love and try not to lose people
Make connections. Real ones. They are beyond LinkedIn